Acing the game of online Poker

  • Background

    Teen Patti Gold is the highest-grossing card game in India and has more than 2 million players from around the world. A highly-rated game on Google Playstore and Apple App Store, Moonfrog labs approached us to take their online card game to the next level, both in terms of their Online Social presence and app installs.

  • Problem

    It looked like TPG’s social and performance marketing required a major revamp. Though the game had good ratings on the app store, it had limited audience reach as a major chunk of the TG belonged to Tier-2 and Tier-3 cities and spoke a mix of regional languages. It looked like their social and performance marketing required a major revamp.

  • Approach

    Using our expertise in building various communities, the Social team created a unique social persona for TPG and the performance team promoted paid campaigns through highly-engaging posts that resonated with the TG at an emotional level. Performance ads were created and promoted specifically to different audience sets.

The Impact

  • 4x

    increase in App Installs

  • 40%

    increase in Revenue

  • 3X

    increase in Customer Retention

  • 35%

    decrease in Customer Acquisition Cost

Video headline

Post designs

Other Case Studies