Making gorgeous content for gorgeous clothing

  • Objectives

    • Increase fashion quotient and glam value
    • Build resonance and aspiration value by leveraging celebrity association
    • Create platform specific content to increase reach and engagement as well as page likes & followers

SS’19 Collection Launches

What sets apart one fashion brand from another? The story behind each garment. And that’s what we did with Imara. We went back to the drawing board, literally. Featuring intricate details from the designer’s desk. The inspiration behind every line, in sketch to reality videos. Featuring looks and ensembles that tell a story, a mood, a relatable occasion. Content that achieved visibility, generated buzz, and converted interest to sales.

Product Language

Campaign Posts

103%

Surge in fan base

Product Showcase & Flatlays

We featured their products in beautiful flat lays, resulting in stunning, engaging, Instagram-worthy photos that turn everyday objects into must-have products. The format we set lent itself to storytelling, allowing us to sell a mood based on themes, colors, and product collections

8x

Catapulted Organic Reach on FB

Footwear

Many followers were unaware of Imara’s footwear range. So we created refreshing, fun, and engaging weekly content, worthy of the double-tap. No pun intended.

Engaging content

We created platform specific content, relatable to millennial women thereby creating a signature handwriting for the brand on social media.

1% to 7%

Increase in ER

Other Case Studies

Teen patti gold
Single
Sadhev
Nova
Duroflex
Bluestone