From hitting the sack to hitting the bull’s-eye!

  • Problem

    The brand needed to enter the digital space as a brand that stood for sleep and the importance of it. Social media as a space was new to them and they had to understand how to leverage it while carrying along the brand attributes and being relevant.

  • Goals

    • To shift people’s attitudes about sleep.
    • To serve as an antidote to hustle culture.
    • To ensure sleep isn’t seen as merely a pause in the endless professional grind.
  • Positioning

    Our team created a positioning and a content approach for social media that was very befitting of a mattress brand.

Day Posts

Sleep Enhancement

Night Posts

Sleep Education

3X

Following

4%

Engagement Rate

3K

Sends

5K

Instagram saves

Influencer Campaign

Once this was completed we started collaborating with various influencers to drive campaign messaging and contextual messaging whilst driving the positioning of a sleep expert.

3X

Following

4%

Engagement Rate

3K

Sends

5K

Instagram saves

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