From hitting the sack to hitting the bull’s-eye!

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  Problem

  The brand needed to enter the digital space as a brand that stood for sleep and the importance of it. Social media as a space was new to them and they had to understand how to leverage it while carrying along the brand attributes and being relevant.

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  Goals

  • To shift people’s attitudes about sleep.
  • To serve as an antidote to hustle culture.
  • To ensure sleep isn’t seen as merely a pause in the endless professional grind.
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  Positioning

  Our team created a positioning and a content approach for social media that was very befitting of a mattress brand.