From hitting the sack to hitting the bull’s-eye!
The brand needed to enter the digital space as a brand that stood for sleep and the importance of it. Social media as a space was new to them and they had to understand how to leverage it while carrying along the brand attributes and being relevant.
- To shift people’s attitudes about sleep.
- To serve as an antidote to hustle culture.
- To ensure sleep isn’t seen as merely a pause in the endless professional grind.
Our team created a positioning and a content approach for social media that was very befitting of a mattress brand.
Once this was completed we started collaborating with various influencers to drive campaign messaging and contextual messaging whilst driving the positioning of a sleep expert.