As an online retail brand looking to differentiate itself from the competition, we were tasked with creating a strong online community that would help increase brand awareness, lead generation, sales conversion and footfalls to their retail stores.
We ushered in growth by focusing our social media approach on reach, tying CRM to marketing, and by setting up optimised full-funnel campaigns.
in store walk-ins
organic reach from
2% - 8%
attributable organic social sales to
website revenue in 3 months
in offline store revenue
in store visits
return on online-to-offline ad spend with full measurement
The brand operated in a difficult space online as theirs was an industry that followed an online-to-offline route, where discovery needed to happen online and purchases happen offline.
We built an omnichannel strategy to ensure discovery happens online and purchase happens offline (click to brick).
Nourish with Sim is a fitness program that promotes a ‘mindful eating’ philosophy. The founder, Simrun, came to us at a point when she was at 100k following, with only some PR she had done previously.
The job was to drive social presence, increase website sessions & sales via Instagram while identifying new growth opportunities. We set up a full funnel e-commerce framework to drive revenue growth.
in reach & video views
overall Instagram growth (150K to 600K)
Digital contribution from:
growth in centres via digital growth
in CR ratio
The brand largely followed a B2B business model where doctor referrals play a huge role.
We created social handles that generated top-layer awareness for the brand while simultaneously running full-funnel optimised campaigns to drive lead generation and conversions.
Licious, an online meat and seafood retailer, wanted a topical campaign for IPL 2020. They sought to challenge Swiggy and Zomato and provide IPL viewers with a healthier alternative that promised quick, easy and tasty results all while watching the match.
With a combination of creative strategy, performance marketing and media planning and buying, we were able to create a memorable campaign that reached many viewers at the right place and time.
8 million impressions at Rs per impression
1.8 million views in days
As a brand that offers healthy and natural snacks and spreads for a sustainable lifestyle, Eatopia had to stand out and carve a niche for itself in the healthy eating/snacking space.
We offered them the full gamut of branding and performance services from developing a visual language to creating and running their social media and performance marketing campaigns to working alongside influencers.
in sales in 2 weeks
in direct traffic to website (during the campaign)
in Instagram followers
Hollywood hype would have us believe that a hypnotist can control and direct our actions, and