One gem of a success story!
BlueStone, a leading fine jewellery brand, was looking to use social media effectively to increase visibility and to become a top-of-the-mind brand. Along with that we were brought in to see if we could scale through paid social as well.
There was very limited engagement on the page and the strategy warranted a tweak to grow the page.
Using our blueprint that we have used to build communities such as CureJoy and HomeBliss we built out content maps and calendars and segmented users across the page to bucket them and move them across the funnel to drive higher engagement and reach.